Facebook & Instagram Optimization
With more people using Facebook and our family of apps and services than any other platform, there is an opportunity for marketers to allow our ad delivery system to optimise their campaign across our platforms according to their objectives. This approach can lead to better business results with marketers seeing greater reach, more converters and more conversions than delivering to a specific platform alone.
Optimise audience buying on Facebook platforms
We wanted to help marketers understand how they can optimise their advertising pounds and achieve success based on their business objectives.Facebook IQ published research from the Facebook Marketing Science team that revealed that placement-optimised campaigns on Facebook and Instagram benefited from larger reach and a lower cost per lift for brands.The Marketing Science team explored whether direct response campaigns optimised across Facebook platforms were more likely to see larger reach and experience effective outcomes when compared to Facebook alone.
Creative elements that make ads in stories effective
Stories from businesses hold sway. On average, more than one in three self-reported daily active Instagrammers surveyed said they have become more interested in a brand or product after seeing it on Instagram Stories.